In the 1997 Kirk Jones, a graphic designer, and Jay Ward, an art department production assistant, put on a small hot rod and custom car show. 26 cars showed up. They called it Billetproof, the “world’s least important car show.” They were in their mid-twenties.
Billetproof proved to be very important. It was the “Salon des Refuses,” the New York Armory Show, the first Café Voltaire Dada performance of kustom kulture. In rejecting the art and culture of the times, it launched a movement.